Limitless Innovations Inc.

The sky’s the limit for Chicago-based family ingenuity
Written by: 
Molly Shaw
Produced by: 
Sean O'Reilly

The Consumer Electronics Show (CES) is one of the largest tech shows in the world. Held in Las Vegas, CES serves as a yearly marketplace for up-and-coming, innovative technology, and Limitless Innovations Inc. (Limitless) made a big splash at 2014’s show. The Illinois-based innovations company captured the Best of CES award, ranking by iPhone Life Magazine for the company’s ChargeHub product.

“We recently returned from the tradeshow and we’re excited about the great leads we’ve developed and strong sales potential,” recounts Rock M. Smeja, co-owner and vice president of sales and marketing of Limitless.

ChargeHub, a seven-port USB charging station that has the ability to charge up to seven USB devices simultaneously through one power supply, is just one of Limitless’ newly launched products and right now, it looks like the sky’s the limit for the young company. “Limitless was founded in 2012, but we’re already outgrowing our 100,000-square-foot facility, shared with our related companies, and we’re anticipating growing more through innovative products,” says Rock.

The building blocks for a new direction

Ingenuity is just something that runs in the Smeja family. Rock’s grandparents, George and Gloria Smeja, founded Metalmaster Roofmaster Inc. (Metalmaster), one of the nation’s largest commercial sheet metal and roofing contractors, out of their garage in 1977. George and Gloria’s sons, Michael and Daniel Smeja, have worked alongside their parents since the company’s inception and have been successful guiding the company for over 25 years.

Today, Metalmaster, located in McHenry, Ill., has provided a parent company platform for subsequent family businesses, such as Limitless. “We have several different businesses in the family,” shares Rock. “There’s Metalmaster and Sno Gem, as well as a real estate investment group, but we wanted to diversify further and we developed ideas for retail products – something that we’d never been involved in before.”

However, thanks to a wealth of startup business experience, manufacturing capabilities and close relationships with law firms, such as Reed Smith LLP, Limitless began to go from an idea to a reality in 2012. “The first product we developed was CableHub,” recalls Rock. “CableHub is the ultimate desktop cable organizer and management solution that controls seven cables and conceals up to 12 feet of cables and cords.”

Charging forward

“CableHub did relatively well online and in stores, but it wasn’t the level we had envisioned for our company,” continues Rock. Working with a private electrical engineer, the Limitless team charged forward, finally launching its patented ChargeHub technology in January 2014.

“We realized the need for a product that was truly a universal charging station, such as ChargeHub, and its skyrocketed Limitless to where we are today,” shares Rock. ChargeHub officially made a successful debut at the 2014 CES, winning the Best of CES award by iPhone Life Magazine.

ChargeHub utilizes patent-pending SmartSpeed Technology that provides optimal charge for virtually any USB-related device, regardless of make and model. The ChargeHub station is available in a square or round shape, multiple colors, as well as a fully customizable insert. “Customers can use our free online DesignStudio to personalize their ChargeHub with logos, text, graphics or artwork,” details Rock.

The 48-watt power supply connects via one cord, eliminating the need for excess cable and numerous plugs. The ChargeHub is portable and can be used in variety of places from home and work, as well as on-the-go from cars to commercial trucks, RV’s, boats and most airplanes.

Limitless is also a licensed Apple MFi Developer. “Our CableLinx technology is an accessory to ChargeHub,” explains Rock. “It manages and eliminates excess cable to keep a neat and organized space. CableLinx are sold as individual or bundled packs of three-and-a-half-inch USB charge and sync cables for Apple 30-Pin, Lightning, Micro and Mini, the four most popular cables in the world.”

Soon to be in the national spotlight

After such success at the 2014 CES show, Rock says Limitless is readying for more significant appearances from home shopping cable networks, such as QVC and Shop HQ, as well as 60-second commercial spots that will air across all major networks. “We’re currently working on deals with major retail stores,” reveals Rock. “We’ll be in some by the end of this year and others by early 2015.”

As though the charging side wasn’t keeping the company busy enough, Limitless is also working on a coffee product accessory line, including Café Cabana organizing trays that are compatible with all major single-serve coffee pod manufacturers, as well as Café Oasis, a hybrid coffee pod and condiment management system. “Café Oasis is one of a kind in its design and function,” shares Rock. “It can hold up to 48 Keurig K-Cups and is compatible with all other major single-serve coffee pod manufacturers.”

It’s surely going to be a busy couple of years ahead as Limitless expands and enters new markets. “We’re adding to both lines; the charging side and the coffee side,” notes Rock. “Even as we manage Limitless on a daily basis, there is much to do in our other businesses. There’s a great benefit in having multiple family members involved, as we share the same passion to succeed, coupled with years of expertise in entrepreneurship.”

Excitement is building as Limitless prepares for one of its biggest years yet. “We’re excited, because we’re going to be sitting in front of some of the biggest retail stores and TV networks in the world, and from what we’ve seen so far, major growth in the future that we feel truly blessed for,” adds Rock. 2014 is shaping up to be a banner year for the young company and it looks like the sky’s the limit in pioneering products for Limitless Innovations Inc.

Strategic Partnership(s): 
Neal, Gerber & Eisenberg LLP