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Our Growing Focus on Agriculture
This magazine is increasingly focused on agriculture, which raises the question: why?
The answer is not short. Agriculture became a topic of interest because it seemed underrepresented among the industries we normally cover. It is easy to read about healthcare, technology and manufacturing, all of which are topics in the news and other trade magazines, but it is oddly difficult to hear about businesses supporting farmers that make food, meat and animal feed abundant and available for very small amounts of money.
The fascinating stories that have emerged as we explore the place of agriculture in the U.S. economy have compelled us to dig deeper.
Take the story in this edition on Spencer Agronomy Services. Pete Crew, owner of the business, crashed his $30,000 drone three times this year learning how to fly it, but hopes his use of drones will ultimately help farmers get a bird’s eye view of their fields and crops, saving them time and money.
Another story, the one on Deerfield Farms Services, begins with equipment sales manager Brad Carpenter remembering when he got a $50,000 check from a farmer with leathery hands. Carpenter recalls thinking, how long did take him to save that $50,000?
I like these stories because they show that supplying and supporting farmers is a business like any other—though it is often overlooked as such—that is rich in values, history, family and many other elements that align with the magazine’s focus of telling down-to-earth stories and taking the pulse of the U.S. economy from the people who breathe life into it.
That, I hope, is good reason for having this growing focus on agriculture. For those readers who are not involved in this industry, I hope they will also see what this approach has to offer.
Read more on these stories and others in our Winter journal.