Based in Edon, Ohio, AgriDry LLC has emerged as a national leader in equipment, service and support in the grain bin monitoring market. The company’s range of equipment, including grain spreaders, bin and dryer controllers, make existing grain systems more efficient by addressing moisture and temperature issues. The AgriDry system keeps grain from spoiling and deteriorating, effectively improving a farmer’s bottom line.
But AgriDry is more than equipment; the core of the company’s business model and catalyst for major year-over-year growth is its reputation for excellent equipment service, support and end-user education. “Primarily, we’re in the grain equipment business, but without the customer service part attached to it, these products are no different from a commodity,” says Eli Troyer, founder and president of AgriDry. “The fact that we offer a high level of customer service and support to affiliated dealers and the end user sets us apart.”
“We support our customers beyond the initial sale and they keep buying and they tell their neighbors,” adds Troyer. “We have established ourselves as not only an equipment provider but a resource for information.”
This positioning has paved the way for some serious growth. Over the course of the last decade, AgriDry has skyrocketed from a mere $250,000 in 2005 to more than $9.6 million in annual revenue by 2015.
The company now has 45 full-time employees, with marketing and service reps in place from eastern Pennsylvania to western Wyoming. AgriDry’s products are utilized across the U.S., but also in Canada, Central America, South America, Europe and Asia.
The now international player actually started as a one-man operation when Troyer established AgriDry in 2001. Troyer started working in the grain-storage industry at 18 years old as a concrete laborer on a silo building crew. In 1976, he started a retail grain bin sales and service business in Ohio.
Realizing the problems moisture caused for grain storage, Troyer began selling natural air-drying bins in 1981. He kept pushing for better solutions and in 1986, he designed AgriDry’s signature Bullseye Bin Controller to monitor and control the fans for drying in natural air drying bins and to monitor the conditions in the bin during storage.
Following this patent was the AgriDry Bullseye Dryer Controller, designed to monitor continuous flow, batch and stage dryers. As one of AgriDry’s leading pieces of equipment, the Bullseye Dryer Controller is a self-contained temperature and moisture controller, monitored and controlled with a screen display and radio button. The weather-proof unit is suitable to mount on the outside of the grain bin.
Troyer also developed a CEMC program to use heaters to control the relative humidity of the drying air. In 1990, Troyer bought the Rotating Gravity Grain Spreader product line from an Iowa designer and he sold both products to Brock Grain and Feed Systems, only to buy them back again in 2001.
In 2001, Troyer officially launched AgriDry and began marketing the Bullseye Controller product line. “AgriDry exists today to help producers solve their biggest problems with grain storage,” says Troyer. “Whether you are buying more grain than you’re selling, losing grain in your bins or just concerned about the quality of your grain, AgriDry can help by keeping it stored at the proper levels of moisture and temperature. This has a major impact on the producers’ bottom line, delivering huge savings.”
Now that AgriDry has established itself as an industry leader in grain monitoring and improved storage solutions, the next stage in the company’s continued evolution is marketing products through a nationwide dealer network. “We have customers all over the U.S. and outside of the country as well that use our equipment,” says Troyer. “The plan moving forward is to facilitate growth by utilizing dealer partners because they’re in touch with the local customer base.”
AgriDry is taking the same approach toward end-user support by educating dealers upfront on equipment operation, service and product knowledge. “We want dealers to be a resource for growers just like we are,” says Troyer. “This will allow dealers expand their business because now they’re selling a complete system, not just a commodity, helping them differentiate themselves from other dealers. We are essentially equipping the dealer to utilize their existing equipment line and add our efficiency improvements to make a complete system.”
Businesses in AgriDry’s dealer network include agricultural construction companies, grain marketing facilities, large cooperatives and elevators. “We’ve made our way through second-to-none customer service,” adds Troyer. “The equipment we offer is unique in its ability to drive efficiency, but that’s not the only reason AgriDry has seen so much growth. The reason is we’re installing a variety of equipment and then training the dealer or end user on how to get the most out of it. If there’s bin equipment that’s not operating correctly or an end user doesn’t know how to run something, we step in with tech support and provide that additional service.”
With products currently in only about 2 percent of American grain bins, the potential for further growth for AgriDry is huge. “If we continue doing what we’ve done to get where we are now, really the sky is the limit,” says Troyer. “It’s more than just the financial side on the farm; it’s also about improving safety. There has been a safety issue around people getting caught in grain bins, trying to unload grain that’s out of condition. If we can help prevent that in the first place, not only are we improving the bottom line, but also making operations safer.”
“The business potential here is extremely exciting for us,” adds Troyer. Through innovative spreading, bin monitoring and drying products, AgriDry LLC is significantly improving grain storage and drawing attention from producers across the U.S. and well beyond for high-level service and support.